Sports tickets NFT-ized! Sports Illustrated teams up with the New York Red Bulls, how to make ticket buying more innovative?

New York Red Bulls' home stadium renamed, 'Sports Illustrated' enters the football game scene.

The New York Red Bulls recently announced a milestone 13-year partnership with 'Sports Illustrated Tickets' and renamed the original 'Red Bull Arena' in Harrison, New Jersey, which can accommodate 25,000 people, to 'Sports Illustrated Stadium'. This is the first large-scale layout of the naming rights at a sports venue in the 70-year history of Sports Illustrated. The news immediately attracted widespread attention from the sports world and regional fans, with expectations that the stadium will become a new landmark in sports entertainment in the future.

According to the agreement, starting from 2026, Sports Illustrated Tickets will become the "official ticketing partner" for all events at the Sports Illustrated Stadium, including home games for the New York Red Bulls and NJ/NY Gotham FC, international football matches, youth activities, concerts, watch parties, and various other live events. This global-level partnership aims to optimize ticketing and fan experience through blockchain technology, aiming to strengthen fan loyalty and further enhance visibility.

Image source: Sports Illustrated Tickets. The New York Red Bulls recently announced a milestone 13-year partnership with Sports Illustrated Tickets.

Blockchain introduces ticketing, revolutionizes fan experience

Notably, Sports Illustrated Tickets plans to fully support all events at the sports venue starting from the 2026 season through its blockchain ticketing platform 'Box Office.' This platform, created jointly by Sports Illustrated and blockchain partner Ava Labs, will utilize the Avalanche blockchain to ensure the uniqueness and security of each ticket. With the transparency and tamper-resistant nature of blockchain, counterfeit tickets can be effectively eliminated, while providing fans with various benefits, including exclusive digital collections, limited discounts, and customized content.

It is worth mentioning that Sports Illustrated Tickets plans to incorporate its digital 'Fan Cover' experience into all stadium events to ensure that audiences can take home a unique souvenir from the day. Through blockchain, these 'NFT-ized' tickets will not only be an admission ticket, but also a digital souvenir for fans, convenient for collection, sharing, and even safe trading in the secondary market in the future.

The audience experience has been upgraded and Club SI offers high-end services

In addition to technological innovation, Sports Illustrated Tickets will also introduce the 'Club SI' high-end hospitality experience at the Sports Illustrated Stadium. This hospitality model has been well received at the Super Bowl, Kentucky Derby, and F1 races. After being introduced to the sports stadium, it will provide VIP privileges, exquisite dining, live entertainment, and flexible pricing plans, making it affordable for fans and their families to enjoy a high-quality sports atmosphere. With this move, both parties hope that the sports stadium will become the preferred venue for sports and entertainment activities in the greater New York area.

New York Red Bulls President Marc de Grandpré said: "We are incredibly excited about this groundbreaking long-term partnership. Sports Illustrated Tickets shares the value of dedicated to providing a premium fan experience with the Red Bulls, and the future Sports Illustrated Stadium will establish a more prominent position in the sports and entertainment industry. We are also honored to have the Red Bulls call this home and create unforgettable memories together." Please provide the text to be translated. Innovation and tradition collide, looking forward to the prospects of diversified cooperation.

It is not difficult to see from this cooperation that the Sports Illustrated stadium not only represents a transformation of spatial naming, but also heralds the trend of the sports industry moving towards digitization and intelligence. Through the integration with the high-profile blockchain ticketing platform and high-end hospitality solutions, audiences in the future will be able to enjoy an unprecedented immersive experience. At the same time, the collaboration between Sports Illustrated and the New York Red Bulls is also expected to expand the diversified development of both parties in the media, cultural and creative industries, and ticketing industry.

Overall, this 13-year partnership will not only make the Sports Illustrated Sports Hub an ideal stage for sports and entertainment events, but also has the opportunity to redefine fans' and audiences' imagination of live experiences, becoming an innovative model for the new generation of sports venues.

【Disclaimer】There are risks in the market, and investment needs to be cautious. This article does not constitute investment advice. Users should consider whether any opinions, viewpoints, or conclusions in this article are suitable for their specific circumstances. Investing based on this is at your own risk.

'Sports tickets NFT-ization! Sports Illustrated collaborates with New York Red Bulls, how to make ticket buying more innovative?' This article was first published in 'Crypto City'