What is GET?

Global Entertainment Token (GET) is a native token issued on the Cardano blockchain, aiming to break down the hierarchical barriers of the traditional entertainment industry, allowing creators and fans to truly 'co-create value' through Web3 technology. GET, as the platform's governance token and utility token, not only supports DAO voting decisions but is also widely used in scenarios such as ticket purchases, NFT acquisition, and fan interactions.

GET covers diverse entertainment sectors such as music, film, games, and sports, with the goal of creating a truly global entertainment ecosystem that integrates virtual and real, and involves fans and creators together.

Structural issues in the current entertainment industry

Despite the large scale of the global entertainment market, its structural problems have long been difficult to resolve:

• Creators' income is divided by multiple layers of intermediaries, and the distribution mechanism is opaque;

• Fans are only passive consumers, lacking a sense of participation and decision-making power;

• The disconnect between digital products and real-life experiences creates a fragmented user experience;

• The content value cannot be tokenized, lacking sustainable incentive mechanisms.

These issues limit the inclusiveness and innovation of the entertainment industry, and also increasingly alienate the connection between fans and creators.

The transformation opportunities brought by Web3

Web3 provides solutions:

• Decentralized ownership: Fans can have access to concert tickets, digital collectibles, and other rights through NFTs;

• Participatory economyContribution brings rewards, users are no longer just 'onlookers';

• DAO GovernanceThe direction of the project can be determined by community voting, enhancing transparency and sense of ownership;

• Cross-platform integration experience: The integration of real activities and virtual interactions to build an immersive entertainment ecosystem.

GET is the iconic token born in this context, positioned as the Web3 entertainment bridge asset.

How does Gate solve industry pain points?

GET is committed to reshaping the value relationship between 'creators-fans-platform'.

• Realize the transparency of the profit distribution chain and distribute it proportionally through smart contracts;

• Build a unified interactive platform, combining NFT tickets, live interaction, and exclusive fan benefits.

• Support content crowdfunding, co-creation, and win-win mechanism;

• Establish a creative incentive fund to provide long-term support for the original content ecosystem.

Whether it's fans' 'rewards' or collaborations between brands and performance agencies, they will all achieve efficient collaboration in the GET ecosystem.

RWA's rising value as a bridge with GET

RWA (Real World Asset Tokenization) is the current hot direction of Web3, and GET is a typical application representative in this field.

GET will put real-world assets, such as concert tickets, performance rights, fan experience activities, on the blockchain to form digital credentials, which can be used for trading, staking, or DAO voting. For example:

• NFT Tickets: Verifiable, transferable, eliminating scalpers and counterfeit tickets;

• Limited Experience Rights: VIP group photos, backstage passes, etc. can also be tokenized;

• On-chain authentication of physical goods: Signature edition albums, co-branded peripherals, etc. can be traced and circulated.

By standardizing and putting 'non-standard assets' in the entertainment industry on the chain, GET is reshaping the way virtual and real interact.

Global Market Trends and Future Outlook

According to the PwC report, the global entertainment industry is expected to exceed $34 trillion in 2028, with Web3, AI, and XR technologies as the main drivers.

In the future, the GET ecosystem will expand to the following directions:

• NFT Experience UpgradeSupport immersive performances, virtual concerts, etc;

• Fan DAO GovernanceFans can participate in character setting and city tour voting;

• RWA Content Collaboration: Digital albums are synchronously launched on global peripheral retail;

• Web3 payment system (GET Pay)Connect virtual assets with real consumption scenarios.

These trends will drive the transformation of the entertainment industry from "content consumption" to "value co-creation".

GET ecosystem and token distribution

To build a complete Web3 entertainment infrastructure, the GET ecosystem will cover multiple dimensions such as platform, wallet, NFT market, DAO organization, etc. The token allocation is designed as follows:

• 60% for foundation and ecosystem governance (including DAO, liquidity, and partnership incentives);

• 15% is used to reward developers and creators, ensuring a continuous stream of content;

• 15% invested in market promotion and community building;

• 5% investment in infrastructure development and technical support;

• 5% allocated to early investors and airdrop users.

Among them, the creator incentive part will be gradually released within 60 months to ensure long-term ecological balance and continuous incentives.

Summary

Global Entertainment Token (GET) is not just a cryptocurrency, it represents a structural innovation in the future entertainment industry. By combining decentralized governance, NFTs, RWA, and Web3 participation economic models, GET is reshaping the definition of "entertainment," allowing every user the opportunity to become a co-creator of value.

Gate.io first launches and airdrop activity reminder

Gate.io will officially launch the Global Entertainment Token (GET) on May 14, 2025, and simultaneously start the limited-time HODLer airdrop activity.

• Participation requirements: Only need to hold 1 GT;

• Total airdrop amount: 8,000,000 GET coins;

• Airdrop deadline：May 14, 2025, 15:00 (UTC+8);

• Airdrop Unlocking Ratio: 100%;

• Trading Hours: At 19:00 on the same day, the GET/USDT trading pair was launched.

  Click to view the official announcement of Gate.io