Pump.fun Unveils Project Ascend to Redefine Creator Earnings and Token Longevity - Crypto Economy

TL;DR

• Pump.fun introduced Project Ascend on September 2, featuring a new dynamic fee model aimed at multiplying creator earnings by ten and supporting sustainable token lifecycles.
• The platform has regained market dominance over rival Bonkfun, generating $35 million in August revenue and reclaiming more than two-thirds of Solana’s launchpad market share.
• In addition, Project Ascend streamlines Community Takeover applications, empowering communities to replace inactive creators with active leadership in record time.

Pump.fun has officially presented Project Ascend, a bold initiative designed to reshape how creators earn and how memecoins can thrive beyond short-term speculation. The launch arrives as the platform positions itself as Solana’s central hub for innovative projects and more resilient token economies.

At the heart of this strategy is Dynamic Fees V1, an adaptive pricing system unique to PumpSwap. Instead of applying fixed charges, fees are adjusted according to token performance, giving emerging creators stronger early-stage funding while reducing costs for projects that achieve higher market capitalizations. This approach aims to open new possibilities for growth and reduce long-standing barriers that previously restricted larger investors from participating.


Recovery Of Market Leadership

Project Ascend follows a period of regained strength for Pump.fun. After losing ground to competitor Bonkfun in July, the platform rebounded sharply in August with $35 million in revenue, equating to 68.2 percent of Solana’s launchpad market dominance. This comeback included strategic moves such as nearly $44.5 million in PUMP token buybacks, signaling long-term alignment with the ecosystem.

The updated fee framework applies to all tokens within PumpSwap, whether newly launched or already active. This ensures both veteran projects and fresh deployers can benefit from higher funding opportunities without compromising trader economics, since protocol fees and liquidity provider incentives remain unchanged.

Streamlined Path For Community Takeovers

Another major upgrade within Project Ascend is the acceleration of Community Takeover applications, which now move from days to mere hours. This mechanism empowers engaged communities to redirect creator fees from original deployers to new leaders actively building, marketing, and expanding a project’s reach.


Alon Cohen, Pump.fun’s co-founder, explained that long-lasting success depends on attracting serious builders and mainstream talent. He emphasized that the combination of fairer fees, faster governance, and scalable infrastructure is intended to make Pump.fun the natural launchpad for creators who aim to deliver real value and give retail participants authentic opportunities to grow their investments.

With Project Ascend, Pump.fun is signaling a future where token launches are not just speculative events but platforms for enduring innovation and stronger creator economies.