iPhone 17 Pro Max 2TB price breaks 72,900 TWD! iPhone Air ultra-thin debut

Apple's 2025 Autumn Launch Event officially debuted, introducing the iPhone 17 series, the all-new iPhone Air, Apple Watch Series 11, and AirPods Pro 3 among other new products. Among them, the iPhone 17 Pro Max launches the world's first 2TB capacity version, with a retail price in Taiwan reaching 72,900 TWD, setting a new price record for Apple's flagship models; while the iPhone Air, with a thickness of only 5.6 millimeters, becomes the thinnest iPhone ever. The event also unveiled several technological highlights, such as the A19 Pro chip, iOS 26, and the N1 wireless chip, along with the announcement of the launch date in Taiwan.

iPhone 17 Series: Appearance Upgrade, A19 Chip Support

The new generation iPhone 17 features a narrower bezel and a streamlined edge design, with a 6.3-inch display paired with a super ceramic panel that has three times enhanced scratch resistance, and added anti-reflective functionality. The colors include lavender purple, misty blue, sage green, white, and black, with storage options of 256GB and 512GB, starting at a price of 29,900 TWD in Taiwan.

The front camera features a brand new Center Stage technology, supporting AI automatic field expansion and 4K HDR ultra-stable recording, making selfies and group photos easier. It is equipped with the third-generation 3-nanometer A19 chip, with CPU and GPU performance increased by 1.5 times and over 2 times compared to the A15 Bionic chip, and supports device-side generative AI model computation, with video playback lasting up to 30 hours.

iPhone 17 Pro / Pro Max: 2TB storage refreshes price record

The iPhone 17 Pro series offers two sizes: 6.3 inches and 6.9 inches. The Pro version has storage options of 256GB, 512GB, and 1TB, while the Pro Max introduces a 2TB option for the first time. In Taiwan, the price for the iPhone 17 Pro 256GB is 39,900 TWD, and the top-spec iPhone 17 Pro Max 2TB reaches 72,900 TWD, breaking the previous record for the highest price of the iPhone 16 Pro Max 1TB.

The body is made of aerospace-grade aluminum alloy in a one-piece design, and the entire series introduces a water cooling system to enhance stability during high load computing and gaming. It is powered by the A19 Pro chip, with performance improved by 40% compared to the previous generation, providing significant optimizations for AI model calculations, image processing, and 3A gaming performance. The camera system is upgraded to three 48-megapixel Fusion lenses and incorporates a new generation of quad-prism telephoto design, resulting in better depth and detail in night photography.

iPhone Air: The Thinnest iPhone Ever is Here

The newly launched iPhone Air has a thickness of only 5.6 mm, making it the thinnest iPhone in history. The body features a five-level titanium metal frame and a second-generation ultra-ceramic panel, balancing lightness and durability. It is equipped with a 6.5-inch display and a Ceramic Shield back panel, available in colors like Space Black, Cloud White, Light Gold, and Sky Blue, with storage options ranging from 256GB (NT$36,900) to 1TB (NT$50,900).

In terms of performance, the iPhone Air is equipped with the A19 Pro chip and Center Stage front camera, supporting 4K HDR recording and wide-angle selfies, combining lightweight design with flagship-level performance.

iOS 26, N1 chip and other product highlights

The iOS 26 system is launched simultaneously with the new N1 wireless chip, supporting Wi-Fi 7, Bluetooth 6, and Thread protocol, significantly enhancing the stability of AirDrop and mobile hotspot.

AirPods Pro 3 offers noise cancellation that is twice as effective as its predecessor and introduces real-time translation and heart rate monitoring features, with a battery life of up to 8 hours in noise cancellation mode. The Apple Watch Series 11 adds a high blood pressure notification function and can provide 8 hours of battery life with just 15 minutes of charging in fast charging mode.

Conclusion

The 2025 Apple Fall Conference not only brought the most expensive iPhone 17 Pro Max in history, but also launched the extremely thin and light iPhone Air, equipped with the A19 Pro chip, iOS 26, and the N1 wireless chip, fully upgrading performance and user experience. Taiwan will open pre-orders at 8 PM on September 12, with official sales starting on September 19, and Apple fans are sure to spark a new wave of buying frenzy.