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Trump Media up over 9% after buying hard asset
Trump Media up over 9% after buying hard asset originally appeared on TheStreet.
Trump Media & Technology Group or TMTG (Nasdaq: DJT) announced on July 21 that it has added 2 billion worth of Bitcoin to its corporate treasury.
Following the announcement, the company's stock surged by more than 8% a day to trade as high as $20.38.
President Donald Trump-backed media firm announced the development just days after the House of Representatives passed three major crypto bills to oversee the market structure, stablecoin industry, and anti-CBDC stance.
The media firm’s latest move aligns with its previously announced Bitcoin treasury strategy plan as it looks to diversify its revenue streams. TMTG controls the social networking app Truth Social, the streaming platform Truth+, and the fintech brand Truth.Fi.
Join the discussion with CryptoWendyO on Roundtable here.
TMTG’s Bitcoin holdings now account for two-thirds of its total liquid assets of roughly $3 billion. Around $300 million has been separately allocated for a bitcoin securities-focused options acquisition roadmap.
“These assets help ensure our Company’s financial freedom, help protect us against discrimination by financial institutions,” said Trump Media CEO and President Devin Nunes. He further noted that the company plans to rigorously implement its bitcoin strategy and create a utility token to work across the Truth Social ecosystem in the coming future.
Given that Trump is the largest shareholder in TMTG, the company is likely to continue engaging with cryptocurrencies moving forward.
On July 8, the company indicated its plan to launch the "Truth Social Crypto Blue Chip". The firm has already submitted a filing regarding the same to the Securities and Exchange Commission (SEC).
During his presidential campaign last year, Trump vowed to transform the U.S. into "the crypto capital of the world."
Story ContinuesThe DJT stock was trading at $19.94 at press time.
Trump Media up over 9% after buying hard asset first appeared on TheStreet on Jul 21, 2025
This story was originally reported by TheStreet on Jul 21, 2025, where it first appeared.
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