Historic Milestone for Bitcoin in Germany: The First Step Has Been Taken!

Germany-based natural cosmetics company Evertz Pharma GmbH has become the first German company to adopt a strategic Bitcoin reserve model.

The company expanded its treasury reserves by purchasing 100 Bitcoin for approximately 10 million euros (, worth about 10.8 million dollars ) in May 2025.

Evertz Pharma's interest in Bitcoin is not new. The company began accumulating BTC with its first purchase of 2 million euros in December 2020 and has been regularly allocating a portion of its profits to Bitcoin since then, building a digital reserve.

The company's General Manager Dominik Evertz stated in a related announcement, "In line with our mission to promote science-based natural beauty, we are acting with a future-oriented mindset. BTC complements our reserve strategy due to its rarity and global tradability, strengthening the long-term resilience of our company."

With the latest purchase of 100 BTC, Evertz Pharma is differentiating itself from its competitors in the industry and traditional treasury management practices. Group CFO Tobias Evertz stated, "We will continue to buy Bitcoin with our company profits and are constantly evaluating new ways to sustainably increase our assets."

Unlike BTC investors such as Strategy or Metaplanet, publicly traded companies, Evertz Pharma operates as a private German company.

Dominik Evertz argued that Bitcoin is not only an investment tool but also a strategic asset that complements the company's vision for stability and sustainability. He noted that Bitcoin also serves as a hedge against inflation and offers the opportunity for capital preservation without the storage challenges associated with traditional assets like gold.

*It is not investment advice.

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