New ideas for Web3 marketing: a comprehensive strategy from market demand to value creation

On September 20th, an event called "Growth Hacker Camp" kicked off in Singapore. The event focused on growth strategies and the nature of marketing, and attracted a wide range of industry experts.

Among them, an industry veteran shared his insights in the keynote speech "The Marketing Journey of Web3". She emphasized that enterprises should focus on the core concepts of marketing when formulating market entry strategies, such as user demand, market supply, value creation, etc. She pointed out that the market is composed of three elements: population, purchasing power and purchase desire, and there are differentiated preferences in different markets.

For example, a recent popular instant messaging platform game was so popular in a Middle Eastern country that it even attracted the attention of the government, but it was actually aimed at the country's economic situation. This phenomenon highlights the diversity of market preferences.

The expert further elaborated that marketing is essentially a process of continuous evolution, based on the product concept, attracting new users by providing superior value, and retaining and growing the user base by meeting needs.

She also mentioned that the current marketing strategy has entered the 5.0 era, mainly relying on intelligent technologies such as AI, VR, AR to enhance customer value. Through the convergence of technology and innovative thinking, we can maximize customer value and promote long-term growth.

In terms of project content marketing, we focus on product positioning, channel selection, copywriting, cooperation strategy, visual presentation, and search engine optimization. Given the rapid changes in the cryptocurrency space, businesses need to be flexible in adapting their marketing strategies to the latest market dynamics.

The two-day event brought together top projects and investors who have seen significant growth over the past six months for in-depth discussions on core themes such as personal branding, marketing strategy, community culture, organic growth, and user acquisition and retention.