Recently, the Crypto Assets community witnessed a wave of profile picture changes initiated by PENGU. Numerous well-known institutions have changed their social media avatars to PENGU's derivative creations, with the participation of TradFi giant VanEck being particularly noteworthy.

This phenomenon reflects the sustained influence of the PENGU project. Since the overall downturn of the NFT market in 2022, PENGU has not followed the trend, but has actively expanded IP licensing and commercial applications with its unique and adorable penguin image, showcasing a successful case of brand building and cultural operation to the industry.

Today, PENGU has grown into the core brand of a diversified ecosystem. Its development trajectory far exceeds the boundaries of traditional NFT projects, gradually evolving into a comprehensive Web3 brand that integrates IP, physical products, game content, and infrastructure.

The success of PENGU lies not only in its position in the NFT space but, more importantly, in how it demonstrates that Web3 projects can maintain competitiveness and achieve long-term value through continuous innovation and diversified development amidst market fluctuations. This transformation strategy provides valuable insights for other blockchain projects.

As the Crypto Assets market continues to evolve, projects like PENGU that can adapt to market changes and continually expand their business scope will undoubtedly occupy an important position in the future Web3 ecosystem. Its development trajectory also provides us with a window to observe how Web3 brands seek balance between TradFi and innovation.