Can the Line ecosystem become the next TG ecosystem?

With Line announcing the mainnet merger with the Korean public chain Klaytn, this strategic move indicates that Line will actively lay out its plans in the Web3 field. Looking back at the rise of the Telegram ecosystem, it successfully attracted a large number of Web3 projects and users due to its strong user base and mini-program platform, becoming a bridge for the transition from Web2 to Web3. Now, Line also possesses similar development conditions and is expected to foster new Web3 phenomenon projects in the Asian market, injecting new vitality into this field.

The merger between Line and Klaytn will bring technological innovation and governance reform, issuing a unified token and constructing an integrated network across Ethereum and Cosmos. This collaboration not only accelerates the development of Web3 technology but also signifies the deep cooperation of Asian tech giants in the blockchain field, creating more opportunities for the entire industry. Therefore, Line has the potential to become a new engine driving the development of Web3, continuing the success story of the TG ecosystem.

TG Ecosystem Review

The rapid development of the TG ecosystem has not only attracted widespread attention in the Web3 field but also injected new vitality into the industry with its unique advantages and innovative models. Multiple projects have successfully gone public, especially those listed on mainstream trading platforms with rapidly rising market values, which not only validate the commercial potential of the TG ecosystem but also attract a large number of new users into the Web3 world.

The TG ecosystem has achieved significant results in the middle of the year primarily due to its large user base and efficient dissemination mechanism. As a communication giant with 900 million users, Telegram's mini-programs and bot development features provide users with a brand new service experience. These mini-programs can not only replace most website functions, support seamless authorization and integrated payments, but also greatly enrich the ways users interact through customized features such as automatic news delivery, information services, and popular mini-games.

In addition, Telegram has developed the TON blockchain, which supports convenient blockchain transactions, further lowering the barrier for users to enter Web3. This "traffic + payment" model allows Telegram to rapidly develop in the Web3 field, becoming a bridge between Web2 and Web3.

In this process, several projects within the TG ecosystem have stood out. For example, some gaming projects have quickly attracted a large number of users through simple operational methods and a fission mechanism, successfully guiding them to engage in on-chain interactions, achieving a transition from Web2 users to Web3 users. These projects not only succeeded within the TG ecosystem but also saw their market value surge rapidly after going public, demonstrating strong market appeal and commercial value.

Some projects enhance players' understanding and recognition of virtual currencies through unique game settings and management elements, while effectively driving traffic to their own media channels by combining a task system with video-watching tasks, further expanding the influence of the TG ecosystem.

The success of these projects not only brings a large amount of fresh blood to the TG ecosystem but also provides new ideas and models for the development of the Web3 field. They demonstrate that through gamification and socialization, it is possible to effectively attract and convert Web2 users while showcasing the application potential of blockchain technology in non-financial areas such as gaming and social networking.

As the TG ecosystem continues to mature and improve, more application scenarios and business models will be explored and realized in the future. From the current development trend, the TG ecosystem will not only continue to deepen its efforts in the gaming and social fields but may also further expand into finance, education, business, and other areas, ultimately forming a diversified and open Web3 ecosystem. With more innovative projects joining and user participation, the TG ecosystem is expected to become an important force in promoting the development of the Web3 industry.

Introduction to Line

Line is not only a popular messaging app in Asia, but also the most popular messaging application in Japan, with 95 million monthly active users as of 2024, covering more than 68% of Japan's total population. This app has main features similar to WhatsApp, offering messaging and call services, while also having many unique features, such as stickers. Popular anime, celebrities, and creators even sell their own paid stickers within the app. Businesses can set up official accounts on Line, and some companies also sell their own stickers to support marketing activities.

Line also has a status update feature, including a function similar to Instagram stories and a share button. In addition, the app has a cashless payment feature called "Line Pay" that allows users to transfer money between each other and make payments at stores.

The number of monthly active users has increased significantly from 58 million in 2015 to 95 million in 2024. Among active users, the proportion of male and female users reachable through advertising is 52.5% and 47.5% respectively. The age distribution ranges from 8.3% for those aged 15 to 19 to 31.4% for those aged 50 and above, which is quite representative of the Japanese population.

In Japan, Line is not only a tool for young people; it is widely used by people of all ages and has become an important communication mechanism connecting friends, family, and colleagues.

A unique feature of Line is that there are over 3 million Line accounts owned by companies in Japan. To set up a business account, a registration form must be filled out and an application submitted, which can be used once approved. As the number of business accounts continues to increase, it provides an alternative to marketing tools such as email, bringing numerous advantages to businesses. It is free to use, and companies can send sales coupons to customers through the app, or even conduct surveys. Compared to email, it has a higher average open rate and click-through rate. This is why Line is widely used by businesses of all sizes.

In 2020, the Japanese Ministry of Health, Labour and Welfare reached an agreement with Line to conduct a national survey on COVID-19. The official account of the Ministry regularly sends health survey questionnaires to Line users.

Today, Line has become one of the most useful brand tools in Japan. It is recommended to consider creating an official Line account when collaborating with the Japanese market.

Current Status of Line Mini App

The Line Mini App, as an innovative service on the Line platform, has become an important tool for digital transformation in enterprises, especially popular in Japan and Taiwan. It allows businesses to directly publish web services on the Line platform, enabling users to enjoy a convenient service experience without downloading additional applications. Thanks to Line's large user base, businesses can reach a huge potential customer group, and by integrating Line Pay, users can complete payments directly within the app, significantly enhancing shopping convenience.

Under the impact of the epidemic, consumers have turned to planned purchasing, requiring companies to adapt to changes through digital means. The Line Mini App has thus become a key tool connecting online and offline, supporting features such as online ordering, reservations, and queue calling, helping businesses improve service visibility and user engagement. Although the Taiwan Line Mini App development has not yet been fully opened, certified partners can apply in advance, and after development is completed, it must pass a review before it can be released.

Currently, Line Mini App is widely used in industries such as dining, education, healthcare, beauty, and retail, helping businesses stand out in a highly competitive market through convenient user experience and strong backend support. With technological development and market opening, it is expected that Line Mini App will play an even greater role in the future, especially in promoting the integration of online and offline.

With the increasing market acceptance, the number of Line Mini Apps is growing rapidly. Some companies have launched no-code development platforms, further lowering the technical barrier, allowing more small and medium-sized enterprises to easily create and manage Line Mini Apps. It is expected that in the future, Line Mini Apps will play a greater role in e-commerce and online services, and may even drive Line to become a super app, providing comprehensive life services. This trend not only offers businesses new customer touchpoints but also brings consumers a richer and more convenient service experience.

Introduction to the Korean Public Chain Klaytn

Klaytn is a blockchain platform launched by GroundX, a subsidiary of the South Korean internet giant Kakao, aimed at promoting widespread adoption of blockchain technology through high performance, scalability, and reliability. Klaytn employs a proof-of-stake consensus mechanism to accelerate transaction speed and confirmation times, while maintaining efficient system operation.

The main feature of Klaytn is the integration of the advantages of public and private blockchains, providing an efficient and secure environment. This combination allows Klaytn to support a large number of transactions and users while maintaining low processing times and costs, which is crucial for handling high-frequency, large-scale transaction business applications. Klaytn also supports smart contracts, enabling developers to build various decentralized applications to meet the needs of different industries and application scenarios.

Klaytn provides an easily accessible and user-friendly development environment, allowing newcomers to blockchain technology to easily build and deploy applications. Through a platform similar to web services, Klaytn simplifies the process of creating a new blockchain environment, reducing the technical burden on developers. This design attracts developers transitioning from centralized applications to decentralized applications, lowering the entry barrier and accelerating the realization of innovative applications.

The native cryptocurrency KLAY of Klaytn plays multiple roles within the system. It is used as a payment method for applications built on Klaytn, and is also distributed as a reward to developers who contribute to the platform. KLAY is also a popular choice among cryptocurrency traders and investors, who profit from market price fluctuations through trading.

The merger with Finschia is an important milestone in the development of Klaytn, leading to the birth of the new mainnet Kaia. Kaia combines the technological advantages of Klaytn and Finschia, aiming to create the largest Web3 ecosystem in Asia. The native token of the new mainnet, KAIA, not only symbolizes the integration of Klaytn and Finschia but also represents a commitment to partners and the community, with the intention of bringing all parties together in a unified ecosystem.

The launch of Kaia signifies the rise of a network centered around collaboration, innovation, and users, which will simplify the user experience and promote the global popularization and application of blockchain technology. Kaia's vision is to make blockchain technology easy to use and accessible to everyone. This vision is guided by core values—community, sustainability, and simplicity—which serve as Kaia's guiding star in cultivating partnerships, engaging deeply with the community, and driving the journey of blockchain adoption.

The Kaia network structure is divided into three logical subnets:

1. Core Unit Network: Composed of core units responsible for transaction validation, execution, and block creation.

2. Endpoint Node Network: Composed of endpoint nodes that handle RPC API requests and process service chain data.

3. Service Chain Network: An auxiliary blockchain operated independently by applications, connected to the main chain through endpoint nodes.

The merger of Line and Klaytn's public chains

Klaytn has merged with LINE's public chain Finschia to create a new blockchain ecosystem called Kaia. This merger marks a deep collaboration between two major Asian tech giants, Kakao and LINE, in the blockchain field, aiming to promote the development and application of Web3 technology.

Background

Klaytn is a blockchain platform launched by South Korean internet giant Kakao, aimed at providing a high-performance, scalable, and secure blockchain environment. Finschia, on the other hand, is a blockchain platform launched by LINE, inheriting LINE's blockchain vision and committed to promoting the popularization of public blockchains and Web3 technology. The merger of the two platforms not only integrates technologies but also represents a deep strategic collaboration, aimed at creating a leading Web3 ecosystem in Asia.

Merging Advantages

1. Technical Integration: Kaia combines the technological advantages of Klaytn and Finschia to provide a high-performance blockchain network. It supports EVM and CosmWasm, enabling developers to build applications on platforms compatible with various blockchain technologies.

2. User Base: After the merger, Kaia will integrate the advantages of Klaytn and KakaoTalk as well as Finschia and LINE, possessing a potential user base of over 250 million, providing a large user foundation for blockchain applications.

3. Ecosystem Expansion: Kaia will promote ecosystem expansion in collaboration with partners in Japan, South Korea, and Southeast Asia in the fields of tokenization of physical assets, GameFi, and DeFi, further enriching the Kaia ecosystem and attracting more developers and projects to join.

4. Governance Structure: The Kaia plan expands the governance structure to include 100 leading global enterprises, achieving permissionless verification and enhancing the degree of decentralization and security of the system.

merge impact

After the merger, Kaia is expected to have a profound impact on the Web3 industry. It not only brings new vitality to the blockchain sector in Asia but may also become the focal point of the global blockchain community. The launch of Kaia signifies the rise of a network centered on collaboration, innovation, and users, which will simplify user experience and promote the global popularization and application of blockchain technology.

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