Nvidia's generative AI enters the beauty market, and Ulta Beauty allows beauty lovers to experience new styles.

The New Year is coming soon, and beauty enthusiasts are starting to prepare to freshen up their appearance and attend New Year's Eve parties all night long. The largest beauty retailer in the United States, Ulta Beauty, has partnered with Nvidia to launch a new AI-powered app that allows consumers to use their phones to take selfies and generate preview images of new hair color styles. Consumers no longer need to worry about buying hair dye colors that are not suitable for them, and dyeing their hair into strange colors that they dare not go out with. Please provide text to be translated GLAMlab Hair Try On provides AI virtual hair coloring illustrations

Ulta Beauty's GLAMlab Hair Try On allows users to preview different hair colors and new styles by taking selfies with their phone's camera or uploading a photo of themselves. Juan Cardelino, Director of Computer Vision and Digital Innovation at Ulta Beauty, said that consumers need to experience new hairstyles and makeup styles before making a purchase.

Ulta Beauty has 1,400 stores across the United States, and its brands offer samples to consumers in many retail locations. The mobile app is being prepared to integrate with physical stores, and there are also product links in the app for consumers to make purchases.

NVIDIA StyleGAN2 allows the simulation of hair color and facial features in photos to appear more realistic.

Hair Try On is the first generative AI application developed by Ulta Beauty, which uses Nvidia's StyleGAN2 neural network architecture, and runs AI inference on NVIDIA Tensor Core GPU. It takes about 5 seconds to compute a new hairstyle simulation, and only about 1 second for each subsequent hairstyle generation, without distorting the user's face.

Ulta is planning to integrate virtual hair styling with in-store services. Hair stylists can use the app to show customers new styles. Virtual styling allows stylists to show customers what they will look like after the new style, avoiding potential hair color disasters.

In addition to trying out new styles, AI virtual styling applications also allow users to unleash their creativity and take multiple selfies, and they can first try out new styles themselves and see how they feel before deciding whether to order and buy hair dye.

With the new generated AI experience, Lao Huang can change his silver hair to green or purple. Everyone can quickly transform into a new look and become an internet celebrity.

What is NVIDIA StyleGAN2?

StyleGAN is a generative AI model framework specifically designed to generate virtual human faces. The new generation of StyleGAN2 has redesigned the old framework, not only improving the image quality to make the synthetic photos more realistic, but also redefining image modeling technology. The new generation of model framework can identify whether the human face comes from the internet or elsewhere. Please provide text to be translated

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