Pudgy Penguins leads a new wave of NFTs with the Floor Price soaring 35% to 12.75 ETH

NFT has once again become the focus of people's follow.

The floor price of Pudgy Penguins NFT has increased by nearly 35% in a week, reaching 12.75 ETH, approximately $38,000. Meanwhile, the price of $PENGU has surged nearly 10 times from its low, with a market capitalization exceeding $1.8 billion. This level of enthusiasm hasn't been seen in the NFT space for a long time.

Surprisingly, this price rebound did not stem from a trending topic or a collective recommendation from opinion leaders. In fact, it all began with a tacit "avatar-changing movement."

On July 12, a well-known cryptocurrency exchange changed its social media account avatar to a chubby penguin, with the caption "New avatar, who doesn't like it?". Subsequently, several cryptocurrency projects followed suit, changing to Pudgy Penguins themed avatars, as if it had been carefully rehearsed.

This series of profile picture changes immediately triggered a market response, with the NFT floor price rising and the trading volume of $PENGU surging, as the market's expectations for a potential collaboration quickly heated up. During this wave of profile picture hype, core members of the Penguin community released news stating: "It is said that Pudgy Penguins is about to announce the largest collaboration in Web3 history."

In fact, this is not the first time Pudgy Penguins has received support from many well-known projects in the industry. On April 26, World Penguin Day, after Pudgy Penguins released a commemorative poster, many Web3 organizations responded, sparking widespread discussion. This collective action is no longer just a simple internet trend, but more like a statement of position: Pudgy Penguins has become a part of the industry's consensus.

Behind this collective support is the resource network that Pudgy Penguins has cultivated in the industry over the years. Pudgy Penguins NFT holders are spread across major infrastructure projects, ecological public chains, and investment institutions, covering every corner of Web3. Some projects have even directly airdropped tokens to Pudgy Penguins NFT holders.

This influence has gradually penetrated into the traditional financial sector. A well-established private investment management company founded in 1955 not only changed its social media avatar to Pudgy Penguins as early as 2024, but also brought the fat penguins to the Nasdaq stage on June 23 this year, ringing the opening bell together.

It was on this day that Luca, the CEO of Pudgy Penguins, claimed on his social media: "Pudgy Penguins is the face of the crypto world."

When we talk about "finance", what often comes to mind are institutions, cold data, and blue and white tones, lacking emotion and visual appeal. The bronze bull of Wall Street is too far from young people, bank logos are too dull, and even the CEO of Tesla needs to rely on internet memes to maintain attention. But Pudgy Penguins offers an alternative, an image that can be understood without professional knowledge and is engaging enough.

As the cryptocurrency industry gradually moves towards compliance and mainstream acceptance, Web3 is no longer just the exclusive domain of tech experts and investors; it needs to learn how to explain itself to the young people on social media. An image that is memorable, encourages the purchase of merchandise, and can be embedded in product application startup pages may be more influential in determining the future of this industry than a new protocol.

The goal of Pudgy Penguins is not limited to the enhancement of NFT or token value. They have greater ambitions and are vying for a higher-level positioning — to become the visual spokesperson for the new generation of financial narratives.

Perhaps in the future, Pudgy Penguins will not only become representatives of cryptocurrency but may also become iconic figures in the entire financial sector.