Points System Sweeps Web3 Projects: A New Trend in Community Management

The Layer2 project Blast, which was born in November 2023, saw its TVL soar to $2.2 billion in just a few months, sparking industry attention towards the points system. Although points are not a new concept in Web3, Blast's success has prompted more projects to reconsider the potential of this operational strategy.

The application scope of the points system is continuously expanding. After Manta introduced the points, its TVL quickly surpassed that of Starknet and zkSync, currently ranking 10th among all public chains. In the Solana ecosystem, influenced by Jito, numerous projects have launched their own points systems, attracting a large number of participants from the crypto community and individuals to engage.

2024 is expected to be a year of bull markets and airdrops, and it will also be a year dominated by points. So, why are more and more projects choosing to introduce point systems? How can a suitable point system for a project be built quickly?

The Appeal of the Points System

Optimize Token Economic Model

For projects with issued tokens, points can help build a dual-token model. This model was initially widely used in the GameFi sector, such as StepN and Axie Infinity, and has now gradually expanded to other fields. The dual-token model includes equity tokens and utility tokens, where the former relates to the holder's earnings, and the latter is linked to community engagement and loyalty.

For projects with unissued tokens, points can help design a more reasonable token economic model. By analyzing the total number of points and user holdings, projects can better plan future token distribution and community airdrop strategies.

Manage User Expectations

The points system provides an effective tool for projects to more accurately manage user expectations regarding airdrop rewards. By clearly defining the value of each action and designing corresponding point rewards, projects can establish transparent rules that help build a fair and sustainable community ecosystem.

continues to attract users' attention

In a highly competitive bull market, user attention is a scarce resource. A points system can help projects maintain user engagement without a clear token issuance plan. As time passes and points accumulate, users' investment and expectations for the project will also increase.

Strategies for Quickly Building a Points System

When designing a points system, the project needs to clarify the types of user behaviors that will be incentivized:

1. Transaction behavior orientation: Considering factors such as transaction frequency, transaction volume, and fund settlement time, encourage users to hold funds for the long term.

2. Non-transactional behavior orientation: Focus on users' daily interactions, such as social activities, knowledge sharing, and platform promotion, to strengthen connections among users.

For projects with limited resources, a third-party platform can be used to quickly implement a points system:

• These platforms provide comprehensive tools to help projects quickly design point systems and ranking systems.
• Supports various task classifications, including trading and non-trading activities, and allows for the setting of recurring tasks.
• The involvement of third-party platforms can enhance users' trust in the points system.
• Provides real-time updates on points statistics and rankings, effectively stimulating user participation.

Future Outlook of the Points System

The points system has become an important trend in the community operation of Web3 projects. Successful cases like Blast and Linea demonstrate its effectiveness. For projects that have not yet established a comprehensive points system, it is advisable to consider using third-party tools for quick deployment to gain user trust and enhance community activity.

In the development of Web3, the points system is not only an operational strategy but also an important link connecting projects and users. With more projects adopting this mechanism, we have reason to believe that points will play an increasingly important role in shaping the future Web3 ecosystem.