The paid verification on social platforms has sparked controversy, facing challenges in business model transformation.

Recently, a well-known American bestselling author questioned a new paid user verification system on a certain social platform, arguing that the monthly price of $19.99 is set too high. The platform's CEO immediately responded, stating that the company needs to find new profit models and cannot rely solely on advertising revenue. He also promised to release detailed explanations later, emphasizing that this paid verification mechanism is a necessary measure to combat fake accounts and malicious activities.

This controversy reflects the challenges that social media platforms face in transforming their business models. On one hand, platforms need to explore new sources of revenue to maintain operations; on the other hand, there are differences in user acceptance of paid services. The paid verification system aims to enhance the platform's security and credibility, but it may also impact the composition of the user base and the way users interact.

Industry insiders point out that the innovation of business models on social platforms needs to strike a balance between user experience, platform security, and profitability. A paid verification system may help the platform filter out more valuable user groups, but it may also lead to the loss of some users. In the future, the platform may need to consider launching multi-tiered paid plans to accommodate the needs and payment capabilities of different user groups.

Overall, this discussion highlights the growing pains that the social media industry is experiencing. As the internet environment continues to change, platforms need to continually adjust their strategies to address new challenges and opportunities. The relationship between users, platforms, and advertisers will also evolve accordingly, ultimately forming a new ecological balance.