Meme Coin MEW: The Transformation from Unique IP to Global Cultural Icon

The "animal spirits" theory proposed by macroeconomist Keynes suggests that the market is driven by investors' confidence and expectations. In the realm of crypto assets, MEME is undoubtedly the category with the highest "animal spirits" indicator, heavily influenced by community sentiment. Interestingly, animal-themed MEMEs are the most influential and have the highest market capitalization among all MEMEs, perhaps because the little animals around us can evoke a collective resonance.

Recently, with Bitcoin surpassing the $100,000 milestone, the altcoin craze has officially begun. A series of animal cultural symbols like Doge, Frog, and Cat have emerged as one of the most noteworthy sectors in this wave. Among them, the cat-themed Meme project cat in a dogs world(MEW) has performed the most impressively.

MEW was launched on the Solana blockchain in March this year, standing out in the crowded meme coin space of the Solana ecosystem through a unique cat-themed narrative. In just about half a year, it has joined the ranks of crypto "unicorns" with a market capitalization exceeding $1 billion and ranked in the "Top 100" of cryptocurrency market capitalization, making its success worth noting.

Set a new price high twice in a week, with market value breaking through 1 billion USD

MEW was listed on a large cryptocurrency exchange in South Korea this September and supports trading pairs with BTC and USDT. Although its price did experience a brief surge at that time, it failed to break through the historical high reached in March.

On October 21, the exchange announced the launch of the MEW Korean won trading pair MEW/KWR, making MEW the third Meme coin on the platform to support the fiat currency Korean won (, the other two being DOGE and SHIB ). Following the news, MEW quickly experienced a double-digit increase, reaching a high point of $0.01, and at one point, its trading volume on the platform surpassed Bitcoin, ranking first in trading volume.

MEW has been actively promoting its listing on several major trading platforms. On October 24, a certain cryptocurrency exchange also announced the launch of two trading pairs for MEW, MEW/USD and MEW/EUR, injecting a strong boost into MEW, which has been continuously rising. As expected, on the evening of October 24, MEW's market capitalization surged past $1 billion, setting a new record.

In addition, the MEW contract is another indicator worth paying attention to. Besides the leading global cryptocurrency exchanges that have launched the MEW contract, some decentralized derivative trading platforms are also actively promoting support for MEW. On October 22, MEW perpetual futures were launched on the second layer chain ( on Kwenta and Synthetix)Base, and the decentralized on-chain perpetual contract platform Drift Protocol also added support for MEW perpetual futures.

Data shows that since the beginning of October, the average daily position of the exchange's MEW contracts has remained in the 100 million USD range, with a peak of 215 million USD at one point, (. Generally speaking, an increase in cryptocurrency contract positions indicates that more traders are opening positions, and an increase in positions when prices rise often means that market participants have greater confidence in the project.

![Half-year market value soared to 1 billion USD, interpreting the Meme spirit and cultural mission behind the success of the cat meme coin MEW])https://img-cdn.gateio.im/webp-social/moments-20e7718024567501c1719951eda450de.webp(

The Unique Meme Spirit and the Cultural Mission of MEW

Undoubtedly, MEW has successfully entered the first tier of Meme coins. As a newcomer born this year, how did MEW attract widespread attention and real monetary support from community users in such a short time? This is a question worth pondering for other MEME or crypto projects.

In fact, from a fundamental logical perspective, MEW is no longer just a carnival of digital assets; it represents a brand new cultural phenomenon and business model that connects cat lovers around the world through blockchain technology, collectively building a decentralized, open, and inclusive virtual world and a new digital cultural ecosystem.

What is most surprising and unexpected about MEW is that it subverts people's impression of the cuteness of cats by adopting a symbolic "appearance" that rebels against tradition and pursues innovation. This image forms a strong contrast with the silly and cute DOGE and cartoonish SHIB and other dog-themed Meme projects, symbolizing a challenge to traditional authority and protection of vulnerable groups, deeply attracting users who pursue individuality and freedom.

Based on its disruptive image, MEW conveys three cultural connotations, namely:

• The spirit of rebellion and chivalry ) the image of cats fighting against dogs (

• Humanistic care ) focuses on the needs and fairness of a broader user group (

• Unite and move forward ) to create a friendly and mutually supportive community atmosphere (

Why are they called "rebel" cats? In internet culture, cats often represent independence, mystery, and aloofness, forming a stark contrast to the loyalty and docility of traditional dogs. This contrast not only attracts attention but also endows cats with a unique cultural symbol. By opposing the imagery of cats and dogs, it challenges the inherent meanings of traditional cultural symbols and reflects a pursuit of innovation and breakthrough, which aligns perfectly with MEW's rebellious image.

MEW is not merely a rebellion; it embodies a chivalrous spirit that fights for the broader interests of the community. This spirit resonates perfectly with the subcultural users of the connected age, who pursue personalized expression and question traditional culture. MEW cleverly caters to this trend by combining the image of a cat with the concept of decentralization in cryptocurrency, symbolizing both a challenge to the traditional financial system and a desire for a fairer, more open financial system, protecting the interests of community members through resistance to the traditional financial system.

![Half-year market value surged to $1 billion, interpreting the Meme spirit and cultural mission behind the success of the cat meme coin MEW])https://img-cdn.gateio.im/webp-social/moments-a0a9b45e4473cde54174b49ccedcb7c8.webp(

From Meme to Global Cultural IP

MEW has evolved from a simple Meme into a cultural IP phenomenon with a complete story and spiritual core, which is a very interesting transformation.

From a simple Meme image, MEW has gradually evolved into an IP with rich cultural connotations. Unlike the various popular pets, emoticons, and conceptual Memes, MEW has its own complete story and spiritual core, moving towards true cultural accumulation, separating from the early market sentiment game caused by social dissemination and price fluctuations. Its distinct image and spiritual core, along with exposure through various channels, have allowed the community's consensus to solidify.

1. Unique Original IP Storyline: MEW's original IP storyline is very unique, telling the story of a cat navigating a dog-dominated world, using its wisdom and courage to challenge traditional notions. It showcases the journey of a kitten from being rescued to growing into a hero, establishing its own feline community. MEW represents a spirit of rebellion, refusing to be defined by the mainstream, daring to explore new possibilities, and also emphasizing the importance of community by providing a platform for free expression and mutual support through the establishment of the MEW community.

The complete storyline provides infinite possibilities for the extension of MEW's IP and injects rich cultural connotations into MEW, allowing it to transcend mere digital assets and become a cultural symbol. Whether it is derivative animations, games, or peripheral products, they can all unfold around this story. MEW's growth story is filled with inspiration and hope, resonating emotionally with users. This emotional connection is an important cornerstone of user loyalty.

In fact, MEW's unique rebellious cat image has gradually developed into a core of the community, and has given rise to a large number of memes, emojis, and other linguistic symbols within the crypto community. These symbols are widely disseminated among community members, creating a unique cultural context, and have also propelled MEW from a meme internet phenomenon into an IP with long-term vitality.

2. Powerful Original IP Advantage: Compared to traditional Meme projects, MEW's design is entirely original, which is undoubtedly one of its greatest advantages. Originality is the foundation of intellectual property protection, providing legal guarantees for the commercialization and branding of MEW's IP, alleviating concerns about copyright disputes and laying a solid foundation for MEW's path from Web3 to Web2 as a global cultural IP.

Original design has given MEW a unique visual style and a memorable image, allowing it to stand out among numerous memes, while also injecting soul into MEW, enabling it to carry deeper cultural connotations and values. Moreover, as an original IP, MEW can more easily cooperate with various brands, and by leveraging the power of the internet, achieve a transition from Web3 to Web2, expanding brand influence and providing broader space for future development.

3. Excellent Design Level: MEW excels in design, and its collaboration with well-known animation studios adds to its brilliance. Design is the core engine of MEW, and creating IP relies on the MEW team's continuous high-quality design delivery capability. The warmth and dedication of the MEW project team can be seen in high-quality emoji packs, animated short films, and the official website display. Moreover, the excellent design level further broadens MEW's brand communication channels, as high-quality animated works can intuitively showcase MEW's brand image, quickly reach a larger audience, expand brand influence, enhance users' recognition and affection for the brand, and tell the MEW story more vividly.

In summary, MEW is based on a complete storyline and independent original IP, bringing a rare and in-depth narrative to the Crypto market. This Meme concept rooted in cultural accumulation is unique in the current cryptocurrency market, and the IP value of MEW naturally rises as well. With the continuous improvement of IP value, it will undoubtedly attract more users to participate, thereby leading to a positive development for the project itself, further expanding potential external revenue, and ultimately achieving a positive growth cycle.

Without exaggeration, the MEW case provides us with a great example, proving the importance of not being limited to the Meme concept and actively expanding the global cultural IP value.

![Half a year market value surges to 1 billion USD, interpreting the Meme spirit and cultural mission behind the success of the cat meme coin MEW])https://img-cdn.gateio.im/webp-social/moments-20bf38fc9e19473a6d645f4d5e09d5b5.webp(

Market Strategy and the Leading of "Cat Track" Culture

MEW adopted a fair launch at its inception and locked 90% of the LP on Solana. On March 27, MEW airdropped 5% of the tokens to holders of WIF and BONK. On April 1, MEW conducted the second airdrop, distributing 37,600 MEW tokens to each user wallet that pre-ordered the second Solana Mobile smartphone, which was worth about $200 at the time. The MEW project team has carried out multiple airdrop activities for different user groups at different times, reflecting the concept of equal distribution, thereby creating a balanced and sustainable growth model for the MEW token, and better establishing a strong and active community around the MEW token, helping MEW carve out a place in the fiercely competitive cryptocurrency market.

It is worth mentioning that MEW's choice to launch on multiple mainstream exchanges is a very savvy market strategy.

From the trading volume share of major exchanges, it can be seen that MEW's spot trading has not shown an overly centralized trend. Even among some leading cryptocurrency exchanges, the trading volume share has not exceeded 30%. This reduces dependence on a single exchange, and even if a certain exchange encounters problems, it will not have a significant impact on MEW's overall trading. Moreover, the "competition" among multiple exchanges can provide MEW with deeper trading depth, improve liquidity, and facilitate smoother transactions for users. The relatively balanced trading volume also indicates that MEW's user base is quite extensive, with no single exchange holding an absolute advantage, which helps maintain market competition and protect user interests.

In addition to the exchanges mentioned above, MEW has also been launched on other exchanges and received endorsements, greatly enhancing MEW's credibility. After the strict review of these compliant exchanges, the project quality of MEW